When it comes to promoting the fiction books, first and foremost, it depends on the library. For the library I work at, we always try to do a monthly display for certain types of fiction, or something related in the literary world for that month. As an example, this month we have fiction books on display for "Spring". Anything that takes place in spring or a renewal of something in the book.
For one thing, doing fun displays like this are really interesting, and we also did a NoveList display. This shows what our resources we use for making decisions with RA. We used popular authors and displayed books we had to represent as "If You Liked" by each author.
Another example I would use and that I have helped with, is our new shelf books we always try to shuffle around the newer titles. If someone working has seen the same titles for over a week or so, switch them out. This is something I usually do, and usually after that a patron will see something that was already on the shelf.
Finally, and this may sound simple, but marketing helps when we want to promote fiction books. We have certain books that are popular when coming in and we promote them on social media. We tag them when cataloging and once they are complete that tag goes to our marketing team for social media and newsletter promotions.
"If someone working has seen the same titles for over a week or so, switch them out." This feels like something that should have been obvious, and yet here I am looking like the surprised Pikachu meme. I have no idea why my branch doesn't make a point of doing this, because there are absolutely books that sit face out on a shelf for a long time. And I notice them! And yet I usually just breeze right past! I might suggest this as something we start doing regularly, because it's such an easy way to showcase the collection.
ReplyDeleteBre,
ReplyDeleteI really like that you utilized Novelist to get people interested in more fiction! That's a great idea.
Hi Bre! I love the NoveList idea. Was the display on your NoveList homepage or was it like a physical representation?
ReplyDeleteAlso, I'm curious what are some factors that you think would affect what type of promotion you might use at a different library?
Haley,
DeleteWe did a physical representation, when it comes to promotion for our collection that is up to the selectors for collection development. We also look what is popular amongst our patrons and figure out which way to go forward to promote certain titles. This is done internally, but we also take considerations from our patrons and keep track of popular series and authors.